Launched in October 2024, the Careers at Sea National Awareness Campaign highlights the impact and economic importance of the UK shipping industry, alongside the sector’s scale, diversity and range of career pathways for those considering a life at sea.
During London International Shipping Week 2025, the Merchant Navy Training Board (MNTB) shared an update with industry on the campaign’s first-year results and its future direction. A Year one summary report was also published and is available via the MNTB website.
Now in its second year, the integrated campaign is guided by a clear 12-month roadmap and continues to run across both digital and out-of-home channels. Online activity includes search, Meta, YouTube and TikTok, alongside targeted placements on relevant websites. This is supported by a strong nationwide out-of-home presence, including advertising on trains, buses, trams, roadside posters and digital displays across the UK.
In December 2025, the Maritime Educational Foundation trustees committed £1.2 million to support the campaign through to 2029. David Appleton, Chair of the Maritime Educational Foundation, said: “This long-term investment reflects our commitment to supporting projects that promote the education of UK seafarers in maritime skills. The shipping industry is vital to the UK economy, and raising awareness of the opportunities it offers is essential to building a strong and skilled workforce for the future.”